On the 7th December every year, Freddie’s Wish has a campaign called #DonutDay.
On the 7th December 2014, Freddie (the son of Charlotte, the founder of the charity) was involved in a tragic road traffic accident that ended up taking his life at just 13 months old.
That morning Charlotte and Freddie woke up as normal, had their porridge and followed it with a little Christmas treat of 2 mini donuts each. Freddie ate one and took a bite out the other. Charlotte was in a rush to get him ready so the half eaten donut was then left on the highchair. Freddie then left with his Dad, and then heartbreakingly Charlotte came home 5 days later without him and the half eaten Donut was still left on the highchair.
So as a family they decided to do something positive on this painful anniversary and #DonutDay was started. So the aim of this day is they ask people to take a selfie of themselves eating a Donut and use #DonutDay and tag Freddie’s Wish on social media. They have found this to be a wonderful way to remember Freddie, but also to break the taboo around bereavement, get people talking and show how you can do something positive even on the worst days. We really hope that you will help support them this year and help them to sugar coat grief! Charlotte hopes her story can become someone’s hope!